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UX Research Inspiration For 2021

Photo by Kelly Sikkema on Unsplash

It鈥檚 2021 already, could you believe it?

I feel like we all could use some professional inspiration towards a new and promising year!

This is my super short, nerdy and minimal list of amazing professionals I personally follow. This list is obviously NOT comprehensive, and I wish I could include more people in it (maybe I WILL in my next post)! 馃

Many times this year, I found myself looking for some good news, I guess it sounds familiar :)

When I come to think about it, I wasn't looking for just good news, I was looking for professional inspiration as well and so did other colleagues I was talking to.

So I thought it could be nice to share this list with y'all, I hope we could get it bigger and richer together! (Add your lists as comments here, or on our Facebook page).

You can also watch it in our video here:

Don Norman


Don is one of the founding fathers of UX. Much of his work involves the advocacy of user-centred design. He has done so much, I don鈥檛 even know where to start from.

He wrote famous books like: 鈥渢he design of everyday things鈥 and 鈥渓iving with complexity鈥 鈥渆motional design鈥 and many other amazing classics.

Indi Young



Indi is a Design Strategy & Inclusivity Researcher, an author, a trainer, and a founding partner of Adaptive Path.

She鈥檚 a problem space researcher and she鈥檚 helping digital clients find opportunities to support diversity. She wrote a few books- 鈥淢ental Models: Aligning Design Strategy with Human Behavior鈥 and 鈥淧ractical Empathy: For Collaboration and Creativity in Your Work鈥.

Nikki Anderson



This lady is amazing, Nikki is based in Berlin, she鈥檚 a lead qualitative UX researcher at Zolando. In her spare time, she鈥檚 also an instructor and a writer. She is a wonderful source of knowledge, I highly recommend following her Medium account where she writes very often about UX research. She also founded the 鈥淯ser research Academy鈥 Slack group where people can talk about everything UX and research related topics.

Tomer Sharon



Tomer was the Managing Director, and Head of User Research & Metrics at Goldman Sachs.

He鈥檚 the author of 鈥淰alidating Product Ideas: Through Lean User Research鈥 and 鈥淚t's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects鈥.

Tali Rosen Shoham


Tali is a UX research manager at Google and she also the co-founder of WE ,

the largest community for female UX professionals in IL

In her twitter account Tali is sharing stories from her life, her political views and her professional thoughts.

Dr. Shuli Gilutz



Shuli is a UX researcher focusing on Children's Technology. She is a teaching Fellow at

Tel Aviv university. She鈥檚 a UX Expert at Google Launchpad and on top of that, she鈥檚 also a board member at the 鈥淒esigning for Children's Rights Association鈥.

Tricia Wang



Tricia is a global tech ethnographer living at the intersection of data, design, and digital. She is based in Brooklyn, New York if you want to learn more about her and how she thinks, make sure not to miss these talks-

Speaking 鈥 Tricia Wang and this video is just too cute not to share- Tricia Wang: Global Tech Ethnography

Dr. Noor Ali-Hasan



Noor is a UX research lead at Google. She鈥檚 a qualitative researcher with over 15 years

of experience shipping consumer products at Google. Her focus is on Google Play

Movies, Games, & Books.

I really enjoy reading her thoughts on Medium, I think she鈥檚 really interesting.

Noam Segal


UX Quests

Noam describes himself as a father, and a director of User Research at Wealthfront.

He owns a PhD in Psychology from UIUC. He鈥檚 also a professional burger and pizza Taster.

I don鈥檛 know about the last two, but I know I really like to read his tweets.

Since Covid-19 he opened a Youtube channel and started to host UX people on it.

There are some very interesting people I met via his channel, so thank you Noam it鈥檚 been really insightful.

Saswati Saha Mitra



Saswati is a Research Leader at WhatsApp. You can follow her Medium account which is quite interesting and also on twitter. I actually found out about her via Noam Segal鈥檚 Youtube channel. She has a great article 鈥淯ndemocratising User Research鈥 where she shares her experience and thoughts about democratising User Research.

Kate Towsey


Kate is a Research Ops Manager at Atlassian . She鈥檚 also a curator at Rosenfeld Media, and if that wasn鈥檛 enough for you to follow her, she鈥檚 currently writing a Research Ops handbook.

I can鈥檛 wait to put my hands on this one!

She also has many interesting research related lectures on youtube, really cool lady!

2020 was one of the most challenging, fearful and saddest years for many of us.

Covid-19 was a big challenge which humanity is still struggling with.

Having said that, 2021 looks like it could get better - some very smart people have found a vaccine, and people have started to take it so I hope that soon we will be able to meet in person, have meetups, conferences or just hang out together without panicking鈥

So that鈥檚 it, that鈥檚 the end of my geeky list, but I want to make a deal- Let鈥檚 make this list as diverse as possible- I want to add UX researchers from all around the globe.

Which UX researchers do you follow? Let me know!

I鈥檓 counting on you!! 馃


馃憠P.S- You can help me make this list even greater by sending me your lists!

You can leave it as a comment here, or on our Facebook page.

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